During the reopening of the Castle Burgdorf, the Swiss Youth Hostels wish to exclusively market the Ehrenfels Castle, the Rotberg Castle and Altenburg Castle under the topic of „Castles and Palaces“.
gutundgut was commissioned with positioning and developing new offers. Occupancy throughout the year (e.g. school vacations), the needs of target groups (schools, clubs, families, etc.), the uniqueness of each establishment and emerging synergies were closely considered during the process.
One of the key concerns was to integrate the new topic-specific marketing into the existing structures (website, marketing activities) of the Swiss Youth Hostels.