Master Plan

The aim of this project is to reposition the Val d’Anniviers. Ultimately it should address different target groups such as day visitors, locals, and returning tourists. These target groups were evaluated in regard to origin, family situation, age, and needs.

gutundgut took these results into account and created a diverse master plan. The atmosphere of the region changes in the course of the seasons whilst still keeping its core positioning. Both the available offers and the buildings of the Val d’Anniviers were included in the overall concept.