Wellness Cluster Switzerland

Promoting innovation in Swiss wellness destinations

gutundgut, together with the HSLU, manages the InnoTour project “Wellness Cluster Switzerland”. With the establishment of a network of Swiss wellness destinations, the competitiveness of Swiss wellness destinations should be increased and their profile on the international market should be advanced. For this purpose, the development of offers and product innovation is coordinated and promoted in a targeted manner. This is only possible if all important partners in the destinations work closely together.

In the first year, the focus will be on an analysis of the current situation in the five participating destinations. In the next two years, specific offer and product innovations will be developed and tested across all destinations in workshops and subsequently in pilot projects.