Kids-biking on the Mörlialp

Development of a children's biking offer for families

Mörlialp includes a mountain railroad, various group accommodations and vacation rentals as well as several restaurants. The whole offer primarily focuses on summer. Due to the decreasing importance of the winter business, alternatives for the summer are needed. Within the framework of an ideas competition, gutundgut was invited to develop a concept for an offer for summer. As in winter, our concept heavily relies on the segments of groups and families and the goal is to develop a comprehensive children’s biking offer including accomodations, trails, bike rental shops, bike schools, etc. gutundgut won the competition. The project is now to be concretized in a next phase.