MountainLAB

Project management, conversion, setup online marketing channels

The idea for the MountainLAB came about during an innovation workshop for the Tourist Office 3.0. A project that dealt intensively with the future of today’s Tourist Office, in the age of digitization. On behalf of TALK AG, gutundgut integrated a co-working space in Adelboden and the Tourist Center under the roof of the MountainLAB. The Tourist Center in Adelboden has become an innovative open space where the staff of the Tourist Center and the ski school share space with independent entrepreneurs, digital nomads, and local talent.

From the beginning of the project, it was important to involve the local population. Besides the co-working space, the MountainLAB offers external meeting rooms in various locations. In co-operation with hotels and vacation homeowners, a Coliving offer was developed. Together these three offers form an attractive opportunity to combine work with leisure time and support Adelboden in its positioning as an innovative place of tourism and work.