SBB Historic - Development of strategy, Strategy

Client:
SBB AG
What:
Analysis of the current state of SBB Historic as a basis for a new strategy
Where:
Switzerland
When:
1.2.2022-31.8.2022

SBB Historic documents and shows the rich historical heritage of the SBB. As a basis for the development of a new strategy, gutundgut analysed the current state of SBB Historic.
The focus was on the assessment of the sites and the inclusion of all important stakeholders.