Reka Dog Holiday

Development of a market and potential analysis for holidays with dogs

Die Schweizer Reisekasse Reka hat die gutundgut gmbh mit einer Markt- und Potentialanalyse beauftragt. Die Studie bildet die Entscheidungsgrundlage für die zukünftige Positionierung des Rekadorfs in Wildhaus für Ferien mit Hunden.

The Swiss holiday fund Reka commissioned gutungut to carry out a market and potential analysis. It will form the basis for decision-making processes for the future positioning of the Reka Village in Wildhaus for holidays with dogs.

gutungut worked out a complete overview of the current situation of the accommodations with dogs, analyzed the market volume in Switzerland and neighboring countries and clarified the target group structure and its specific needs.

Furthermore, relevant data concerning content and space requirements of the accommodations have been obtained.